Tuesday, July 06, 2004
Managing the Value Metrics and R.O.I. of e-Learning
Forget ROI: Metrics are What Matters
Thursday July 8, 2004, 8:00 - 9:15 am Pacfic
Jay Cross, Emergent Learning Forum
Showing value for your e-Learning initiatives it a fact of life for most e-Learning managers or others responsible for e-Learning in their organization. The most common request from the executive level is to
show Return On Investment (ROI). However, "ROI" is an industrial age accounting term. It looks backward, not into the future. It places zero value on training, customer satisfaction, and intellectual capital. Though they may ask for ROI, it is not a very relevant measure of e-Learning. Many corporate executives no longer make
decisions on the basis of traditional ROI.
This session will look at why e-Learning ROI is not a good measure and more importantly will look at the measures and metrics that you SHOULD be tracking in order to "make the case" for your e-Learning programs. Best practices for projecting future cost-benefit include Balanced Scorecard, learning contract, and Key Performance Indicators are among the approaches this session will examine.
In this session, you
- How to gain the support of senior decision-makers
- How to choose the appropriate metric for a given situation
- How to identify opportunities for mutual gain
- How to secure funding for learning initiatives
Here's a problem with email blogging: Word-wrap in the email (in this case, Gmail) becomes a hard-return when it hits the Blog. This can botch up a long line of html as well.
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