Jay Cross
Jay Cross

New blog
Links & more

Subscribe with Bloglines
Enter your email address to subscribe to Internet Time Blog.

Presentation on Metrics this Thursday
Tuesday, July 06, 2004

Managing the Value Metrics and R.O.I. of e-Learning

Forget ROI: Metrics are What Matters

Thursday July 8, 2004, 8:00 - 9:15 am Pacfic
Jay Cross, Emergent Learning Forum

Showing value for your e-Learning initiatives it a fact of life for most e-Learning managers or others responsible for e-Learning in their organization. The most common request from the executive level is to
show Return On Investment (ROI). However, "ROI" is an industrial age accounting term. It looks backward, not into the future. It places zero value on training, customer satisfaction, and intellectual capital. Though they may ask for ROI, it is not a very relevant measure of e-Learning. Many corporate executives no longer make
decisions on the basis of traditional ROI.

This session will look at why e-Learning ROI is not a good measure and more importantly will look at the measures and metrics that you SHOULD be tracking in order to "make the case" for your e-Learning programs. Best practices for projecting future cost-benefit include Balanced Scorecard, learning contract, and Key Performance Indicators are among the approaches this session will examine.

In this session, you will learn:

  • How to gain the support of senior decision-makers

  • How to choose the appropriate metric for a given situation

  • How to identify opportunities for mutual gain

  • How to secure funding for learning initiatives

Here's a problem with email blogging: Word-wrap in the email (in this case, Gmail) becomes a hard-return when it hits the Blog. This can botch up a long line of html as well.


Post a Comment

<< Home

About Us | Contact Us | Home |

Powered by Blogger

Copyright 2005, Internet Time Group, Berkeley, California