Friday, September 10, 2004
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The point to remember, however, is that abstract, non-material variables, such as intelligence, information, or innovation, aren't subjected to the same "limits to growth" which characterize the exhaustion of finite resources. Such variables could conceivably reach values which for all practical purposes may be called "infinite".
Increasing Returns. As the number of connections between people and things add up, the consequences of those connections multiply out even faster, so that initial successes aren’t self-limiting, but self-feeding.
Feed the Web First. As networks entangle all commerce, a firm’s primary focus shifts from maximizing the firm’s value to maximizing the network’s value. Unless the net survives, the firm perishes.
No Harmony, All Flux. As turbulence and instability become the norm in business, the most effective survival stance is a constant but highly selective disruption that we call innovation.
Relationship Tech. As the soft trumps the hard, the most powerful technologies are those that enhance, amplify, extend, augment, distill, recall, expand, and develop soft relationships of all types.
--Kevin Kelly, New Rules for the New Economy
Come Together
Business is morphing into flexible, self-organizing components that operate in real time. Software is becoming interoperable, open, ubiquitous, and transparent. Workers are learning in small chunks delivered to individualized screens presented at the time of need. Learning is being transformed into a core business process measured by Key Performance Indicators. Taken together, these changes create a new kind of business environment, a Business Singularity.
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In any thriving network, tentacles reach out to snare new members like ivy climbing a wall, because the more active members, the greater the value of the network. Growth begets growth until a tipping point is reached. Then expansion becomes explosive. The rewards of membership become so high that connecting becomes irresistable. In 1930, your business could live without a telephone; in 2004, it can not.
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Workers and their work are becoming synchronous and inseparable. Colleagues and customers collaborate seamlessly. Transparent software obliterates the business/IT divide. Organizations focus on what they do best, outsourcing everything else to the greater commercial ecosystem, sort of a global eBay for business activities. Network efficiencies eradicate the largest drag on corporate performance: slack. The pace of business trends toward instantaneity.
The way people improve their performance in this Business Singularity is called Workflow Learning. It is what corporate learning will become three to five years hence. It takes place in a virtual workplace where workers interact, learn, and control the process of creating value in real time.
More to come
3 Comments:
Workflow Learning raises interesting questions for what we might call the Architecture of Knowledge. If workers learn in small chunks, how can these chunks be assembled into a coherent body of knowledge? How does the way the work is decomposed between workers affect the learnings that are accessible to them?
See my blog at http://www.dontpanic-ii.org/knowledge/2004/09/workflow-learning.html
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