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Gartner Hype
Monday, October 03, 2005
Gartner Highlights Key Emerging Technologies in 2005 Hype Cycle

Egham, UK, August 23, 2005 — Gartner today released its 2005 Hype Cycle for Emerging Technologies, assessing the maturity, impact and adoption speed of 44 technologies and trends over the coming decade. From what I can see, this is hype. (Text of this color is Jay.)

"The IT industry is awash with hype and buzz words and Gartner's Emerging Technologies Hype Cycles cuts through this to offer an independent overview of the relative maturity of technologies in any given domain," said Alexander Linden, research vice president at Gartner. Translation: Our hype is better than their hype. "It provides not only a scorecard to separate hype from reality, but also models that help enterprises to decide when they should adopt a new technology." Buy low; sell high.

According to Mr Linden, companies can feel compelled to invest prematurely in a technology because it is being hyped or, conversely, they may ignore a technology just because it is not living up to early expectations. Sheep get shorn. He urged organisations to be selectively aggressive in identifying technologies that could be beneficial to their business and evaluate these earlier in the Hype Cycle. Think for yourself. "For technologies that will have lower impact on your business, let others learn the difficult lessons, and then adopt the technologies when they are more mature," Mr Linden said. Wait until the time is ripe. "It's less a matter of don't believe the hype and more a case of do believe the hype but only in the wider context of the market place, potential applications and ultimately the relevance to your business today and tomorrow." Don't be stupid. Pay Gartner to tell you what to do.

Gartner's Hype:
  • Collaboration is the chart-buster, but if you've been reading my blog, you already knew that. Examples of go-go collaboration technologies are podcasting, VoIP, desktop search, RSS, corporate blogs, and wikis. They're all here.
  • Next Generation Architecture is another comer, but if you've followed the Workflow Institute, you already knew that SOA, Web services, and BPXL were hot.
  • Real World Web is Gartnerese for Web 2.0, I think. Ditto.


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